At a company's early stage, it's important to get the critical HR infrastructure in place quickly—to say nothing of being legally compliant with federal and state laws. I had already worked with TriNet at my previous company, PlanetU. I knew that outsourcing benefits, payroll, and human resources would let Medem concentrate on growing its online presence.

The Bay Area is a highly competitive place to start a new company. It's not enough to say, 'Here's your base salary and your stock options.' You need the whole package—with the top-tier benefits and the stable HR infrastructure—if you want to compete with all the other companies who want your talent.

Todd Choy
VP of Finance
Medem