Published: May 5, 2023
Social Listening for Product Development
At CES 2022 in Las Vegas, TriNet’s Senior Vice President and Chief Marketing Officer/Chief Communications Officer, Michael Mendenhall, sat with TriNet customer, Sankar Thiagasamudram, Founder & CEO of Audeze to discuss his experience scaling and revolutionizing audio technology. Before Audeze, audio and headphones were merely Sankar’s hobby. Now, his goal is to deliver the most accurate sound reproduction available for users from Grammy-winners to gamers. During the pandemic, TriNet assisted Audeze in navigating health insurance options and strategies to prevent layoffs. It was also during this time that Sankar created the small FILTER Bluetooth Conference Speakerphone that uses A.I. to eliminate background noise and has gone on to win TIME’s Best Inventions of 2022 Award.
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