People Matter

Meet Dr. Karp, pediatrician, grandfather and CEO of Happiest Baby. He and his team developed the SNOO bed which addresses the scary issue of SIDs in newborns. Annie Leibovitz captures his emotions behind caring for the tiniest humans.

Dr. Adler is always looking toward the future. With his team, he’s created a machine that can make invasive surgery unnecessary. He and Annie Leibovitz discover they have something in common when it comes to “making magic” in their jobs.

Annie Leibovitz captures the perfect light while Lisa and Jaime reflect on the power of helping brands find their creative voice while giving creative control to a world-famous photographer.

José A. Quiñonez’s Mission Asset Fund has helped more than 90,000 marginalized people realize the dream of financial possibilities. Annie Leibovitz gives him a table to work from, a portrait of a person doing amazing things.

Brook lived the nightmare of human trafficking herself, and as a “new kind of CEO,” she puts herself in victim’s shoes—and in the shoes of her team—in terms of mental health care. Annie Leibovitz captures her passion.

Annie Leibovitz describes the impact the customer shoots made on her and how she found unique ways to reveal the passion and committment within each of her subjects.

Watch as Richard Spencer, President of Brompton North America​, reads a letter from his team on how they take pride in Brompton Bicycle’s mission and working for a company that is changing the way people live—one city at a time!

Watch as CEO and co-founder of Bombas, David Heath, reads a letter from members of his team on Bombas’ mission and what it means to them. Bombas makes a difference—one pair of socks at a time.

The team at Left Field Labs is on a mission to use technology to make a positive change in the world. They thrive on solving problems, learning from their mistakes and growing together. This is a team that pushes boundaries and is ready to take risks. Watch as they thank Sarah Mehler, CEO and Founder Left Field Labs, in a heartfelt letter.

Aloha is a company filled with real people making real food. Each individual team member brings their own experiences and dreams to their role at Aloha, but they all have one thing in common: A passion for health that drives the company’s mission. Listen in as Aloha’s CEO, Brad Charron, reads a letter from his team expressing their love for the work they do and hear what fuels Aloha in their quest to compete against the giants of the health food industry.

Watch the Dia&Co founder read a moving letter from her team for the first time. Presented by New York Times T Brand Studio.

Technology company Knotch recently moved their company across the country but their foundation remains solid—they are a business that not only embraces but celebrates their differences. This self-proclaimed “band of misfits” is driven, inclusive and not afraid to take risks. Listen as Co-founder and CEO Anda Gansca reads a letter from her team outlining why they’ll never give up on the company’s mission.

HUM Nutrition works to help people look and feel their absolute best by being empowered to be the best themselves. A team that is changing the way beauty is perceived, celebrates its differences as strengths and is driven to make a difference. In a thank you letter written to their CEO and Co-founder Walter Faulstroh, HUM team shares what inspires and motivates them every day. Watch as Walter reads the letter for the first time.

Ending gun violence is a tough job. ShotSpotter is committed to helping end gun violence by using technology to alert police every time a gun is fired. It is a company that inspires its employees to create impact and change the world. “We never lose sight of our goal, to help provide equal protection for all” – these employees believe in something bigger! Watch as they thank CEO and president ShotSpotter, Ralph Clark, for giving them a chance to make a difference.

Topology is disrupting the eyewear industry by producing personalized glasses for every customer. To fulfill their unique vision they started by building the right team. In a thank you letter written to their founder and CEO Eric Varady, Topology team shares their gratitude as they celebrate their differences and creativity every single day. Watch as Eric reads the letter for the first time.