2. Part 2―How SMBs Used Digital Transformation to Prepare for the Future

In response to the pandemic, small businesses, like organizations everywhere, turned to technology to connect remote employees to business systems. Nearly three years later, our survey found small businesses have largely adapted to conditions brought on by the pandemic, but new challenges have emerged, such as retaining talent and preparing for an economic downturn.

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The New State of the SMB Workforce—Wave 2

Episode 2| Published: January 9, 2023|5 min

Published: January 9, 2023

To underscore the point, small business decision makers have become even more likely to say that the COVID-19 pandemic has accelerated digital transformation at their companies since 2021.

Overall, the study found that recently, top technology adoptions have centered on people connecting with people as employees and customers adapted to working remotely in greater numbers than ever before. Small business decision makers have continued to adopt new technologies for the new workplace, especially video and internal communications platforms, up from 2021.

This suggests that small businesses in almost every arena are well-advised to embrace digital productivity and remote work to prepare themselves to be competitive in the future.

"The team and the customers are both happy. I've honestly probably never been more optimistic about the direction we're headed."

— Richard Margolin, Founder and CEO of RoboKind