24. The Next Generation: Building a Brand for Millennials and GenZ
Nicole Wegman, CEO & Founder, Ring Concierge
Eric Andrews, Vice President, Growth Marketing, TriNet
Nicole created the authentic touch-point shopping experience she wanted in the brand for Ring Concierge. She also discusses the importance of storytelling for social media and TikTok’s influences on the shift to a video-first marketing strategy.
TriNet PeopleForce 2023 On-Demand Sessions
Episode 24| Published: September 14, 2023|33 min
Transcript