1. Part 1―How Small Business Weathered the Pandemic

Small businesses have weathered recent storms using many of the same technology upgrades as their larger counterparts. However, our study showed that technology alone is not enough to enable small businesses to thrive in the post-pandemic era. The workforce plays a crucial role.
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The New State of the SMB Workforce
Episode 1|5 min
Published: January 6, 2022
"A big topic of this survey was digital transformation. How has the last 18 months forced companies to look at how they’re using technology to keep their businesses going and thrive even in this environment, said Davis Trice, Director, Client Services at Morning Consult. We found that they feel really optimistic about the digital transformation’s impact on their companies. In fact, they feel positive, they feel optimistic, they feel prepared about the changes ahead."
Davis Trice, Director, Client Services at Morning Consult.
"Half of the U.S. GDP is generated by businesses with fewer than 500 people, said Michael Mendenhall, Senior Vice President and Chief Marketing Officer/Chief Communications Officer at TriNet. Together, these relatively unseen businesses are building the future."