2. Part 2―How Digital Transformation Helped Save the Day
When the pandemic resulted in stay-at-home orders for non-essential workers around the world, small businesses, like organizations everywhere, turned to technology to connect remote employees to business systems. That’s one reason the study found that three out of five small business leaders surveyed reported the pandemic accelerated digital transformation at their companies.
The New State of the SMB Workforce
Episode 2| Published: January 6, 2022|5 min
"We've seen a huge acceleration of digital transformation among small business decision-makers, said Davis Trice, Director, Client Services at Morning Consult. They've become very accelerated in changing to a more tech-focused company and more innovative."
"Most businesses, anecdotally speaking, were far better off if they had done even just a little bit of digital transformation. If they had done some, maybe a little bit of adoption, they were able to use that as a foundation, said Harry Bradford, Editorial Director, Brand Innovation at T Brand. He went on to say, I think that might be also somewhat explaining the discrepancy between that notion of temporary versus permanent. I think you have that original shock where you're like, oh, we're really far behind. But actually, maybe we have things and we can kind of get up to speed more quickly than we thought."
"I think this shows that even for small businesses, there's a lot that can be learned from these types of technologies said Trice. Small business decision-makers maybe just haven't considered that this isn't just for the big people, this is for us as well."
"A big topic of this survey was digital transformation. How has the last 18 months forced companies to look at how they're using technology to keep their businesses going and thrive even in this environment? We found that they feel really optimistic about the digital transformations' impact on their companies."
—Davis Trice, Director, Client Services at Morning Consult
