9. Ushering in the Second Half of 2023: Key Insights for SMBs

The human element and corporate culture are critical factors in a successful cybersecurity program. HR leaders play a vital role in helping address security gaps and enabling their organizations to benefit from improved cybersecurity. Learn how cybersecurity is no longer a technology-centric problem, but rather human-centric and how HR professionals can help make a positive impact in protecting their people and organization in the digital age. Three key learning objectives: 1. Understand the fundamentals of today’s cybersecurity problem and how HR professionals should shift their thinking to address the problem. 2. Discover critical success factors and how HR professionals can help improve security at their organization. 3. Identify what problems we should anticipate on the horizon and how HR can be better prepared to address them.

Incredible business leaders and founders, including Isabel Guzman, 27th Administrator, U.S. Small Business Administration shared their insights on the ‘small business boom’ and how you can cultivate solid funding opportunities to boost your budding business in 2024.

At CES 2022 in Las Vegas, TriNet’s Senior Vice President and Chief Marketing Officer/Chief Communications Officer, Michael Mendenhall, sat with TriNet customer, Sankar Thiagasamudram, Founder & CEO of Audeze to discuss his experience scaling and revolutionizing audio technology. Before Audeze, audio and headphones were merely Sankar’s hobby. Now, his goal is to deliver the most accurate sound reproduction available for users from Grammy-winners to gamers. During the pandemic, TriNet assisted Audeze in navigating health insurance options and strategies to prevent layoffs. It was also during this time that Sankar created the small FILTER Bluetooth Conference Speakerphone that uses A.I. to eliminate background noise and has gone on to win TIME’s Best Inventions of 2022 Award. The views expressed herein may not be those of TriNet.

At CES 2022 in Las Vegas, TriNet’s Senior Vice President and Chief Marketing Officer/Chief Communications Officer, Michael Mendenhall, sat with TriNet President and CEO, Burton M. Goldfield, to discuss how SMBs and entrepreneurs scaled enduring companies during the pandemic. Burton believes it all comes down to talent—the amazing people who collaborate and innovate whether working remotely or at the office. His bottom line: embrace change, know where your market is going and build something fantastic.